The MBA in Fashion Management program at Jaipur National University -JNU is designed to equip students with the knowledge and skills required to excel in the dynamic and competitive field of fashion business management. This comprehensive program blends business management principles with a deep understanding of the fashion industry, preparing students for leadership roles in various sectors such as retail, marketing, merchandising, and brand management within the fashion domain.
Course Modules:
- Fashion Brand Management – Brand Development
- Marketing & Strategic Management – Market Analysis
- Apparel Production Technology – Manufacturing Efficiency
- Human Resource Management – Talent Management
- Retail Management E-Business – Store Operations
- Sales and Distribution Management – Distribution Channels
- Luxury Management – High-End Market
- Fashion Forecasting – Trend Prediction
- Advertising and Branding – Promotional Strategies
- Visual Merchandising – Display Techniques
- Research Methodology – Data Analysis
- Consumer and Industrial Buying Behaviour – Purchasing Patterns
Learning Perspective:
The learning perspective of the MBA in Fashion Management program emphasizes a holistic understanding of both business management fundamentals and the intricacies of the fashion industry. Students engage in interdisciplinary learning, combining traditional business theories with specialized knowledge of fashion marketing, consumer behavior, trend forecasting, supply chain management, and retail operations. This multidimensional approach enables students to develop a strategic mindset and t
Pedagogy:
The pedagogy of the MBA in Fashion Management program at JNU is designed to foster critical thinking, creativity, and practical skills necessary for success in the fashion business landscape. Key components of the pedagogical approach include:
- Interactive Lectures: Covering business management concepts, fashion industry trends, case studies, and best practices.
- Industry Projects: Hands-on projects and case studies in collaboration with fashion companies to apply theoretical knowledge to real-world scenarios.
- Guest Lectures: Industry experts and professionals share insights, experiences, and current trends in the fashion business domain.
- Internships: Opportunities for internships and industry placements to gain practical experience and network with professionals in the field.
- Workshops and Seminars: Conducted by industry practitioners on topics such as fashion marketing, retail management, branding, and entrepreneurship.
- Research and Thesis: Encouraging students to conduct research on contemporary issues and trends in fashion management, culminating in a thesis project.
| Key Information | Details |
|---|---|
| Duration | 2 Years |
| Eligibility | Bachelor’s degree in any discipline |
| Selection Procedure | Entrance Test + Personal Interview (PI) |
| Scholarship | As per university norms |
| Tuition Fee | INR 1,35,050 per annum |
| Caution Money | INR 2,000 – refundable |
| Note | Lab and library fees will be charged separately. |
Programme Structure
01 Semester
- Business communication
- Business environment
- Principles and practices of management
- Organizational behavior
- Introduction to global fashion industry
- Fabric knowledge
- Computer application in Fashion Management
02 Semester
- Research Methodology
- Management accounting
- Marketing Management
- Operation and production Management
- Human Resource Management
- Design Process and Design Thinking
- Study of Garment Manufacturing process
03 Semester
- Strategic Management
- Theory of Textile
Elective – 1
Customer Relationship Management
Fashion Event Management
Fashion Forecasting
Product Development
Export Merchandising
Summer Internship Project
04 Semester
Entrepreneurship and Development
Visual Merchandising
Elective 2
Project Management
International Fashion
Elective 3
Retail Management
Export Management
Advertising and Branding
Portfolio presentation
