Google Ads Course

Rated 5 out of 5
  • Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
  • Create, Develop and Optimize Your Own Profitable Google Ads Campaigns
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Learn PMAX, Demand-Gen, and YouTube Advertising
Training Format
Online Training / Classroom

Upgrade Your Skill In Android
20000+ Professional Trained | 500+ Batches

100% Practical Google Ads With Certification & Placement Assistance

Description

 

Expect a curriculum that focuses on practical application rather than just theory. You’ll likely work on real-world projects, creating Android apps from scratch, which helps in better understanding concepts.

  • Certification: Successful completion of the course should earn you a certification. This certificate can add value to your resume and showcase your proficiency in Android development.
  • Experienced Trainers: Look for courses conducted by instructors with industry experience. Seasoned professionals can provide insights into practical scenarios and industry best practices.
  • Placement Assistance: Many institutes offer placement support. This might include resume building, interview preparation, and connections with companies looking for Android developers. Some may even guarantee interviews or internships.
  • Collaborative Learning: Courses often encourage collaboration among students. Working in teams on projects can simulate real work environments and improve your teamwork and communication skills.
  • Job-Relevant Skills: The training should cover essential skills like Java/Kotlin programming, Android Studio, UI/UX design principles, working with APIs, debugging, and publishing apps on the Google Play Store.
  • Duration and Flexibility: Courses might vary in duration and flexibility. Some are intensive, full-time programs, while others may offer part-time options to suit different schedules.
  • Networking Opportunities: Being part of a training program might offer networking opportunities with professionals in the field, fellow students, or even industry events organized by the institute.

When considering such a course, ensure it aligns with your goals and provides the practical knowledge and skills needed to kickstart your career as an Android developer. Always research the institute, course reviews, alumni feedback, and placement statistics to make an informed decision.

JMD Certificate
  • Welcome to Google Ads Masterclass!
  • Link to Isaac Rudansky’s Digital Advertising Superstars Facebook Group
  • All Slide Decks for Course
  • How to Make the Most of This Course, Plus a Sneak Peak of What’s to Come!
  • Google Ads Formula Calculator
  • AdWords Formula Calculator I Built For You
  • What is Google Ads?
  • Where do Google Ads Show Up?
  • Complimentary AdVenture Media Account Audit (exclusions apply)
  • The Key Metrics of Google Ads
  • Understanding the Google Ads Auction
  • What Determines Your Actual CPC?
  • How Does the Google Ads Auction Operate
  • Balancing CPC Against Conversion Rate and AOV
  • Google Ads Key Terminology You Need to Know
  • The Core Structure and Functionality of a Google Ads Account
  • Introduction to the 3 Pillars of Google Ads
  • Understanding the User Funnel
  • Keywords vs. Queries Terms vs. Negative
  • Keywords
  • Keyword Match Types
  • Audience Targeting Options
  • Search Terms Report
  • Brand Inclusions and Brand Exclusions List
  • Understanding Negative
  • Keywords
    Keyword and Search Term Dashboard Walkthrough
  • Understanding Targeting vs. Observation vs. Exclusion
  • Audience-Focused Strategies
  • Analyzing Audience Performance Reports
  • Audience Testing Ideas
  • Understanding the User – The Right Messaging
  • The Psychological Principles of Ad Copy
  • Isaac’s Top 5 Tips for Ad Copy
  • Isaac’s Top 5 Tips for Creatives
  • Managing Costs
  • Google Ads Bidding Strategies
  • The Case for Smart Bidding
  • The Case for Manual Bidding
  • How to Analyze the Insights Reports to Understand Competition
  • Supply / Demand = Competitiveness
  • Troubleshooting High Costs
  • Managing Costs with Conversion Rate
  • High-Quality Conversion Data
  • Data. Budget. Time.
  • Understanding AI Confidence
  • Practical Applications
  • Overview of Campaign Types
  • The Anatomy of a Search Campaign
  • Branded Search Philosophy
  • New Search Campaigns for E-commerce and Lead Gen
  • Value-Based Bidding for Lead Gen
  • Example Search Campaign Set Up
  • Common Search Campaign Questions
  • Top Search Campaign Tips
  • 10 Strategies for Search Success
  • Understanding Responsive Search Ads (RSA)
  • Top 3 Problems with RSA’s and 5 Tactical Solutions
  • Demand Gen Campaigns and Where They Appear
  • Demand Gen Campaign Tips
  • App Campaigns and Understanding Your Levers
  • The Conversion Tracking Layers
  • Data-Driven Attribution
  • Primary Conversion Actions
  • Secondary Conversion Actions
  • Offline Conversion Tracking
  • Enhanced Conversions
  • Consent Mode and Conversion Modeling
  • Conversion Adjustments for Returns, Partial Returns, or Cancellations
  • 7 Rules of the Game
  • 7 Things You Should NEVER Do
  • The Principles of a Profitable and Scalable Account
  • Different Types of Audits
  • Guide to our Google Ads Audit Process
  • A Quick Wins Cheat Sheet
  • Key Takeaways
  • Free Audit
  • Download Course Slides!
  • Creating Your Firs Gooogle Ads Account
  • Understanding the Google Ads Account Hierarchy
  • Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
  • Updated Dashboard Walkthrough
  • Understanding Network Settings
  • Understanding Location Targeting
  • Configuring Location Targeting in Google Ads
  • Viewing Location Reports in Google Ads
  • Understanding Advanced Location Options
  • Setting and Configuring Languages
  • Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
  • Finding Your Hourly Reports in the Google Ads Interface
  • Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
  • Bidding Strategies: Target Search Page Location
  • Bidding Strategies: Target ROAS
  • Bidding Strategies: Target CPA
  • Bidding Strategies: Target Outranking Share
  • Bidding Strategies: Maximize Clicks
  • Bidding Strategies: Enhanced CPC Bidding
  • Bidding Strategies: Manual CPC Bidding
  • Campaign Start and End Dates
  • Introduction to Dynamic Search Ads!
  • Understanding Sitelink Extensions
  • Callout Extensions
  • Call Extensions
  • Structured Snippet Extensions
  • App Extensions
  • Message Extensions
  • Location Extensions
  • Location Setting Exercise
  • Promotion Extensions
  • Price Extensions
  • Understanding Ad Rotation Settings
  • The Basics of Ad Scheduling
  • Understanding the Basics of Device Targeting
  • Understanding Campaign URL Options
  • Quiz #3: How Well Do You Know Your AdWords Basics?
  •  
  • Ad Group Structure Basics and Organization
  • Ad Group Structure Ideas
  • Creating Our First Ad Group in Google Ads
  • The Anatomy of Google Text Ads
  • Compliance in Google Text Ads
  • Requesting a Manual Review of Your Ads and Expediting the Process
  • Best Practices for Successful Text Ads
  • Real Life Case Ad Copy Case Study: Medical Equipment Company
  • Creating Our First Ad in Google Ads
  • Quiz #2: Testing Your Ad Writing Skills
  • Configuring Your Billing Details in Google Ads
  • Keyword Basics: Keywords vs Queries
  • The Basics of Keyword Research
  • The Basics of Keyword Planning
  • The Basics of Keyword Organization
  • Understanding Keyword Match Types
  • Keyword Match Types: Broad Match
  • Keyword Match Types: Broad Match Modified
  • Keyword Match Types: Phrase Match
  • Keyword Match Types: Exact Match
  • Keyword Match Types: Negative Match
  • Using the Search Term Report to Find Negative Keywords Part 1
  • Using the Search Term Report to Find Negative Keywords Part 2
  • Understanding Negative Keyword Lists
  • Traffic Sculpting: Negative Keywords at the Ad Group Level
  • Adding Negative Keywords at The Ad Group Level
  • Traffic Sculpting Using OPTMYZR
  • Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
  • Using Additional Research Tools to Get Negative Keyword Ideas
  • Keyword Research: Using the Google Keyword Planner 1
  • Keyword Research: Using the Google Keyword Planner 2
  • Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
  • Keyword Planning: The 6 Main Ways People Communicate With Search Engines
  • Keyword Planning: Understanding the Buyer Funnel
  • Keyword Planning: What Keywords Can Teach Us About Buying Intent
  • Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
  • Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
  • Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
  • Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
  • Keyword Organization: Formatting Keywords in Excel
  • Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
  • Keyword Organization: Using Mergewords to Generate Keyword Lists
  • Keyword Bidding Basics: Setting Your Initial Max CPC Bids
  • Quiz #3: Understanding Keywords
  •  
  • Account Structure: How To Create A New Ad Group Within Your Campaign
  • Importing Your Keyword Lists From Excel Into Your New Ad Group
  • Creating Multiple, Relevant Ads For Your New Ad Groups
  • How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
  • Introduction To The Google Ads Auction
  • Understanding Quality Score: Click Through Rate And Ad Relevancy
  • Understanding Quality Score: Landing Page Quality
  • Understanding Ad Rank and How It Is Calculated
  • When You Could Ignore Low Quality Scores (and when you can’t!)
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
  • Navigating The Google Ads Dashboard
  • How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
  • Editing The Essential Campaign Settings
  • How To Create New Campaigns That Will Improve Your Results
  • How ToUse Your Website To Make The Best Campaigns Possible
  • How To Set Up Powerful Custom Schedules For Your Campaigns
  • Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
  • Understanding Negative Keywords In-Depth
  • Using Broad, Phrase and Exact Match With Your Negative Keywords
  • Adding and Removing Negative Keywords and Negative Keyword Lists
  • Introduction To Ad Extensions
  • The Benefits Of Using Ad Extensions
  • Different Types Of Ad Extensions and Best Practices
  • Adding Sitelink Extensions
  • Configuring Your Sitelink Extensions For The Best Results
  • Adding Callout Extensions And Phone Extensions
  • The 5 Primary Forms Of Remarketing
  • Realizing The Benefits And Importance Of Remarketing
  • How To Create And Add Your Remarketing Tag
  • Creating Your First Remarketing Audience
  • Configuring Your Remarketing Campaign Settings
  • Understanding The Basics Of Conversion Tracking
  • Exploring The Different Conversion Actions Visitors Take On Your Site
  • Setting Up Conversion Tracking For Form Submissions
  • Generating And Installing Your Conversion Tracking Tag
  • Understanding The Basics Of Phone Call Tracking
  • Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
  • Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important
  • Distinction
  • How To Mathematically Calculate ROI and ROAS
  • Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
  • Calculating Profitable Keyword Bids Based On Revenue Per Click
  • Introduction To AdWords Scripts – What Are Scripts?
  • Bidding To Average Position AdWords Script Part 1
  • Bidding To Average Position AdWords Script Part 2
  • Part 1. Understanding Search Queries and What We Learn From Searcher Languagage
  • Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords
  • Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads

Download Brochure

Fill in the details, Get the Brochure and Explor


    Application Form


    Prospectus | Eligibility | Fees

    Program Features

    Duration: 30 Days

    Effort: 40 Hours of Learning
    Subject: Google Ads
    Level: Professional
    Language: English, Hindi

    10% Discount After One-Time Payment

    Course Fees

    Exciting Offer till 15 Dec 2025
    No Cost EMI options available

    Get Trained with a Nominal Registration Fees!

    Why Choose JMD Study as your Training Institute?

    With the best infrastructure and high-tech technology, the project based training allows students and working professionals to gain hands-on experience to Learn Coding Languages.

    • We have 7+ years of experience in Programming language Training.
    • Our Industry expert Teachers are passionate to teach.
    • You’ll be more confident every single day than the day before while learning coding with JMD Study.
    • The Latest Curriculum, from Industry Experts.
    • High Engagement, Outcome-Centric Learning.
    • Placement Assistance for everyone.
    • Life time support for queries & placement.

    Program Features

    35+ Hours for Learning

    50+ Assignment

    10+ Projects

    Certification

    Online / Offline

    Hindi / English

    Who can Learn?

    Entrepreneur

    Gain expertise in operating your business online. Take your business to another level by reaching a large audience. Get your revenue increase by marketing on internet.

    Working Professionals

    Gain high career growth with advanced Software Training skills. Furnish your qualification with an edge over others. Work as a part-time freelancer & make money online.

    Job Seekers

    Learn first, which others will learn later. Great chance to get a great job as India is emerging with Digital Media. Give companies extra reasons to hire you.

    Homemaker

    Work as per the time convenience. Learn Software Training in a very short span of time and start your own online business through digital mediums.

    Batches Options We Have

    We Have Four Options For You to Join Us.

    Regular Batches

    If you're a student and can come on regular basis than you can enroll for a regular batch for any Course which is from Monday to Friday, Five days a week.

    Alternate Batches

    If you think that you need time for practice at home than you can enroll for an alternate any Course batch in which you need to come only 3 Days a week.

    Weekend Batches

    If you're a business owner or professional having time only on Saturdays and Sundays than weekends any batches suit you best. Enroll for weekends batches.

    Sunday Batches

    In case of a busy schedule, we also have a Sunday any Course batch system. However, you need to discuss the timings with our counselors.

    Curriculum

    Designed by Experts Most Advanced Course Contents, Videos & Assignments

    Application Based Learning

    Theory - Hands-on Training - Case Studies - Live Projects

    Mentor Connect

    Get exclusive one on one Instructor Guidance

    Industry-specific projects

    Choose group project from Bankings, Retail, Healthcare, Entertainment, Ecommerce, & Sports

    Student Support Team

    Help beyond the classroom hours - Always buzzing with students interacting with each other

    Interview preparation

    Interview Question and Answers, Mock Exams & Sample Interviews Conducted.

    Hear It From Our Students


      Application Form


      Prospectus | Eligibility | Fees

      Help & Support

      Head Office: Metro Pillar No. 79, Near Gujar Ki Thadi, Jaipur, Rajasthan 9649141215

      Alwar Branch: Naya bas ka choraha, Near jyotiba fule circle, Alwar, Rajasthan, 9649966169

      Thanagazi Branch: Near Ramlila Maidan, Thanagazi, Alwar, Rajasthan, 6367550581

      Jhunjhunu Branch: Chirawa – Mandrella Rd, Dhatarwala, Rajasthan, 9649966193

      Pratapgarh Branch: Neemuch Rd, Pratapgarh, Rajasthan, 9649966191