Master’s in Mass Communication (MAMC) is a postgraduate program designed for students interested in the fields of media, communication, and journalism. This course provides in-depth knowledge of various aspects of mass communication, including media studies, advertising, public relations, broadcasting, and digital media. The program also focuses on the evolving landscape of the media industry, including new media technologies, media ethics, and the business of media.
Duration of the Course
- Duration: Typically 2 years (4 semesters).
- Some universities may offer part-time or distance learning options.
Eligibility Criteria
The eligibility criteria for admission to an MA in Mass Communication program generally include:
A. Educational Qualification
- A Bachelor’s degree in any discipline (e.g., B.A., B.Com., B.Sc., B.Tech.), though a background in journalism, media studies, or communication is often preferred.
- Most universities require a minimum aggregate score of 50-60% in undergraduate studies.
B. Entrance Exams
- Many universities conduct entrance exams for admission to the program. These exams typically evaluate:
- General knowledge (especially on current affairs)
- English proficiency (vocabulary, comprehension)
- Media-related questions
- Some universities or colleges also consider personal interviews or group discussions for selection
Syllabus of MAMC
The syllabus of Master’s in Mass Communication combines both theoretical and practical aspects of media and communication. Below are some of the typical core and elective subjects offered:
A. Core Subjects
- Introduction to Mass Communication
- Overview of mass communication, its history, theories, and role in society.
- Journalism and Reporting
- Basics of news reporting, writing for print and digital media, covering news events, and conducting interviews.
- Media Laws and Ethics
- Study of media regulations, freedom of speech, censorship, and ethical considerations in journalism.
- Advertising and Public Relations
- Concepts of advertising, marketing communication, branding, public relations, and campaign strategies.
- Broadcasting and Media Production
- Techniques of radio and television broadcasting, media production, and content creation.
- Digital Media and Social Media
- Focus on digital journalism, social media, and the influence of new media platforms like YouTube, Instagram, and TikTok.
- Media Research Methods
- Techniques for conducting media research, surveys, focus groups, and audience analysis.
- Development Communication
- Exploring the role of communication in development, focusing on rural development, health communication, and public policy.
- Film Studies and Cinematic Techniques
- Introduction to film studies, cinema history, and techniques in film production.
- Global Communication
- Study of international media, global news agencies, and cross-cultural communication.
B. Elective Subjects
Students may also choose elective courses depending on their interests:
- Sports Journalism
- Political Communication
- Corporate Communication
- Event Management
- Digital Marketing
- Media and Gender Studies
- Content Writing and Editing
C. Practical Exposure
Most universities include hands-on training, workshops, and internships in the curriculum to provide students with practical experience in media production, journalism, and digital content creation.